HOLE 13

Henry knew that most people wanted to enjoy and savour their tipple but often felt overwhelmed by the wordy, confusing jargon too many of the industry bigwigs used. Henry visualised himself bantering with suppliers and negotiating deals, and sharing his enthusiasm, and knowledge with his customers in a no-nonsense, down to earth fashion. He would respect the intellect of his customers, and help them to have enough knowledge to enjoy their BWS journey without requiring a degree! It felt awesome.